Automotive D2C Market Watch

Dear Visitor,

Welcome to Accenture’s Automotive D2C Market Watch - your premier source for in-depth analysis on automotive direct-to-consumer sales in Europe.

This platform provides you with critical insights into market dynamics and competition along three areas:

• Competitor Corner

  Step into the Competitor Corner to analyze the media echo around OEMs’ direct sales transformations. Review direct sales volumes and strategic go-live plans – both to be updated regularly.

• Dealer District

  Explore our Dealer District to gain undercover insights on the sales operations and service quality in 30 showrooms of the brands Audi, BYD, Mercedes-Benz, and VW across three markets.

• Consumer Center

  Dive into the Consumer Center to learn about the changing preferences of 1,200 potential new car buyers. It allows you to compare differences in buying behavior depending on sales model and OEM type across three markets.

Join us and thrive in the ever-evolving world of Automotive direct sales.

Sincerely,
Your Accenture Team